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Jane X Raymond
copywriter. netflix connoisseur. avid sidewalk tripper. frequently injured.
CHIPS AHOY!: MMMproved
What happens when America’s favorite chocolate chip cookie decides it’s time for an upgrade? A journey of self-improvement - or as we called it, MMMprovement - to become even more delicious. And who better to help get the word out than the queen of self improvement (and hilarious interviews) herself, Keke Palmer.
We created a campaign that gave our recipe the full media run, PR treatment, with Chip as our charismatic star, and Keke Palmer in the role she was born to play: a talkshow host. Starting with :15s that ran on CTV and socials, we also blew it out with brand content and two paid social videos on Keke’s pages, visually fitting right in with her beloved content.
Copywriter: Jane Raymond
ACD Art: Mel Cleary (partner)
CDs: Nat Resande, David Mackereth