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Jane X Raymond
copywriter. netflix connoisseur. avid sidewalk tripper. frequently injured.
this. is. big.
Chip’s Ahoy! developed a new cookie with one selling point: it’s big. Like 3x bigger than their classic chocolate chip cookies. And they wanted to get the word out.
So, we created a big campaign with one big message: THIS. IS. BIG.
And to show just how big, we created two :15 spots where we put the Big Cookie right next to their cookie-sized mascot, Chip. AND we threw in some OOH, just for some big fun.